Contact: Joanne Calabria, 215-977-5610, email@example.com
REGION TO GLOW PINK AGAIN BEGINNING TONIGHT AS CBS 3/CW PHILLY, KOMEN PHILADELPHIA® LAUNCH
14TH ANNUAL LIGHTS FOR THE CURE™ CAMPAIGN IN HONOR OF NATIONAL BREAST CANCER AWARENESS MONTH
Lits Building, Absecon Lighthouse join campaign for the first time;
Pink Toyota to cruise town in fundraising effort
Philadelphia, PA, October 6, 2015 – LIGHTS FOR THE CURE, a joint effort by CBS 3/CW Philly and Susan G. Komen Philadelphia, will turn the area skyline pink for the 14th year in a row during National Breast Cancer Awareness Month beginning tonight as a reminder to stay vigilant in the fight against breast cancer.
From the Battleship New Jersey docked in Camden, to Lincoln Financial Field in South Philadelphia to the Bethlehem Steel Blast Furnaces in the Lehigh Valley, buildings and landmarks throughout the region will go pink Thursday evening, October 1st, with most remaining lit throughout the month. This year, The Lits Building in Philadelphia will show off its historic façade in pink for the first time, as will the Absecon Lighthouse at the Jersey shore, both new to the campaign this year.
Atlantic City’s lighting of landmarks takes place on Friday, October 9th in partnership with Susan G. Komen Central and South Jersey. Atlantic City participants include:
- Absecon Lighthouse
- Caesars Atlantic City
- Harrah’s Resort Atlantic City
- Resorts Casino Hotel
- The Water Club at Borgata
- Tropicana Casino & Resort
- Wave Garage
Beyond the message broadcast by the lights, the campaign will also utilize the airwaves of both CBS-owned stations in Philadelphia to generate awareness of breast health. Throughout October, CBS 3 and its sister station The CW Philly will broadcast reminders to schedule a mammogram in news broadcasts and promotion, including every time a building or landmark is showcased in Eyewitness News.
Lights for the Cure will also expand its campaign to include fundraising for the cause this year. The campaign’s pink Toyota Camry will be on site at numerous events throughout October inviting participants to take a selfie. Toyota will donate $1 for each person who shares the photo with the hashtag #pinktoyota. For a list of events, go to www.CBSPhilly.com/pinktoyota.
Launched in 2002 by CBS 3 and Susan G. Komen Philadelphia®, LIGHTS FOR THE CURE was the area’s first public service campaign to use the lighting of buildings and landmarks to promote a cause.
CBS 3, The CW Philly and Komen Philadelphia acknowledge the support of Cancer Treatment Centers of America and Tri State Toyota Dealers, sponsors of this campaign. We also thank our community partners in this campaign – Philadelphia Parks and Recreation and Cescaphe Event Group.
CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.