Contact: David Zuba, Publicist, Media Relations/Communications
ATLANTIC CITY, NJ – (Wednesday, July 22, 2015) – The Board of the New Jersey Casino Reinvestment Development Authority (CRDA) approved several measures authorizing improvements at Historic Boardwalk Hall and a plan that will redevelop the former Atlantic Club site.
The Board approved an agreement between Spectra Venue Management (formerly Global Spectrum), which manages the CRDA-owned Boardwalk Hall and Atlantic City Convention Center facilities, and Philadelphia Sound, Inc. for the design and construction of sound equipment upgrades to the Adrian Phillips Ballroom in Boardwalk Hall. An agreement was also approved for the ballroom between Spectra and Earl Girls, Inc. for a lighting upgrade design and construction.
“The Adrian Phillips Ballroom is a wonderful, historic venue and these upgrades will allow us to utilize it for concerts, performances, boxing matches and more,” said CRDA Executive Director John Palmieri.
The Board also approved an agreement to develop a new Master Plan Design for the Atlantic City Convention Center.
In other news, the Board gave its preliminary and final site plan approval for Endeavor AC, LLC.’s redevelopment of the former Atlantic Club Hotel and Casino site and its surrounding properties on Sovereign and Pacific avenues and along the Boardwalk. The project calls for the renovation of the existing hotel with plans for new restaurants, retail, meeting rooms, ballrooms, family entertainment center and more. Other plans call for demolition of the theatre building that fronts the Boardwalk, construction of an indoor and outdoor waterpark along the Boardwalk, year-round beach cafe and seasonal beach bar.
“We look forward to working with Endeavor on this development,” said Palmieri.
Also, the Board agreed to sponsor the Atlantic City Police Foundation’s Atlantic City National Night Out event. National Night Out, which is a community-police awareness raising event, is to be celebrated in communities throughout the country on Tuesday, August 4. The Atlantic City event, however, is being rescheduled for Saturday, August 29 and an amendment to the agreement allows the event to be renamed the Atlantic City Back to School Night Out.
The CRDA Board too announced that it will prioritize and take all necessary actions to repurpose nearly an acre of vacant lots across from Boardwalk Hall on Pacific Avenue into affordable, interim public parking. Improvements to the lot’s surface will include new lighting and paving before being ready for public use within the next few weeks.
“We are going to take all necessary action to repurpose these lots for public parking and make them available at affordable rates,” said Palmieri.
# # #
The only agency of its kind nationwide, the CRDA has used Atlantic City casino reinvestments as a catalyst for meaningful, positive improvement in the lives of New Jersey residents, investing nearly $2 billion in more than 400 projects statewide since 1984. Under the 2011 Tourism District Act, CRDA’s mission evolved from statewide projects to becoming the state’s key economic development agency for Atlantic City. CRDA responsibilities expanded to include land use regulation, clean and safe initiatives, tourism marketing, ownership and oversight of the Atlantic City Convention Center and Boardwalk Hall, and partnership with the Atlantic City Alliance to brand and market Atlantic City. The former ACCVA, now a division of CRDA, is the first destination marketing organization in New Jersey to achieve prestigious Destination Marketing Accreditation by the Destination Marketing Association International.
For destination photos and videos media may visit www.doatlanticcity.com/mediaonline where dozens of assets are available for download. For complete Atlantic City tourism information, visit www.doatlanticcity.com. Also follow us on Facebook at www.facebook.com/DoAtlanticCity and on Twitter at www.twitter.com/VisitAC hashtag #DOAC.